Last updated: [07/09/25]
Properly (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy sets out how we collect, use, store and protect your information when you use our services.
By using our website or services, you agree to the terms of this Privacy Policy.
1. Data Controller
Properly is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or your rights, you may contact us at:
Email: [Insert email]
Address: [Insert company address]
2. Information We Collect
We may collect and process the following personal data:
- Contact details such as your name, email address and telephone number.
- Business information such as company name, logos and branding materials you provide.
- Content including property images, text and other materials submitted for video creation.
- Payment information processed securely through third party providers. We do not store full payment card details.
- Technical data including IP address, browser type, device identifiers and usage data.
3. How We Use Your Data
We use your personal data for the following purposes:
- To provide and deliver our services, including the creation of marketing videos.
- To process payments and manage billing.
- To communicate with you regarding orders, support and updates.
- To improve and personalise our services.
- To comply with our legal obligations.
4. Legal Basis for Processing
We rely on the following legal bases under UK GDPR:
- Performance of a contract, in order to deliver the services you request.
- Legitimate interests, in order to improve our services and communicate with you.
- Consent, where you have agreed to receive marketing communications.
- Legal obligation, in order to comply with applicable laws and regulations.
5. Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected. This includes the need to satisfy any legal, accounting or reporting requirements.
6. Sharing Your Data
We may share your personal data with:
- Service providers such as payment processors, hosting providers and customer support tools.
- Legal and regulatory authorities where required by law.
- Business partners where you have provided consent.
We do not sell or rent your personal data to third parties.
7. International Transfers
Some of our service providers may process your personal data outside the United Kingdom or the European Economic Area. Where this occurs, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner’s Office.
8. Data Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction.
9. Your Rights
Under UK GDPR you have the following rights:
- The right to access your personal data.
- The right to rectification of inaccurate data.
- The right to erasure.
- The right to restrict processing.
- The right to data portability.
- The right to object to processing.
- The right to withdraw consent where processing is based on consent.
To exercise your rights, please contact us at [Insert email].
10. Cookies
We may use cookies or similar technologies to improve user experience and analyse site usage. More details can be found in our separate Cookie Policy.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date.
12. Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. Further information is available at https://ico.org.uk.